Stone Town

Zanzibar Serena Hotel


A classic

Tucked into Stone Town’s seafront, between the sultan's palaces, Portuguese forts, bustling bazaars and dhow sails, the Zanzibar Serena Hotel is a characterful place found taking up residence in two historic buildings.

Its 51 rooms and suites blend Zanzibar’s Arab and Swahili heritage with restored original features, handsome wooden furniture and cool white walls with either breezy ocean-overlooking balconies or palm garden views.

There’s a restaurant on the terrace serving freshly caught seafood with fabulous sunset views, while Swahili banquets can be enjoyed by the pool at Baharia Restaurant.


At a glance

  • 51 rooms

  • Two restaurants

  • Bar

  • Pool

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Community & Culture

Serena Hotels procurement strategy thrives through local sourcing. They encourage and promote local community-based suppliers and eco-friendly products - fresh ingredients are purchased from local farmers and companies that support small scale producers and disadvantaged groups.

Training is offered to local entrepreneurs on how to strengthen their business skills, record keeping, setting up a bank account and how to acquire working capital to bridge credit periods. Suppliers are also encouraged to reduce packaging or package in recyclable/biodegradable material and comply with international human rights and labour standards.

All the entrepreneurial opportunities are geared towards empowering local communities to benefit sustainable income, food security and improved health and nutrition to more households thus improving the quality of life.

What makes us different

Why Niarra

Niarra Travel is a forward-thinking travel company headquartered in London born out of a passion to do things differently.

In Swahili, a Bantu language spoken by millions in Eastern, Central and Southern Africa, the name Niara means "with utmost purpose" and our team are united by a passion for exploration and a belief that the right kind of travel can make the world a better place.

Our Travel Researchers are here to create incredible trips with a positive impact for you.

  • Unforgettable experiences

    Creating your trip is entirely collaborative and our Travel Researchers are here for every step.

  • Positive impact

    Curated sustainable experiences and accommodation that maximize the benefits to local people and place.

  • Fairness and transparency

    An open, competitive pricing structure that ensures more money goes to where it's needed in the destination.

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