Niarra's coverage
In the press
Authority Magazine, April 2022
"In 2012, Byron Thomas joined a luxury travel company to share what he loved about creating safaris across the continent, soon managing the Africa department and always with a keen interest in sustainable and responsible travel. The events of 2020 gave him the opportunity to create something new with these values at its core alongside a passionate, experienced team — and so, Niarra Travel was born."
Skift, February 2022
"Convincing travel companies to take less commission is a tall order, especially coming out of the pandemic. But Niarra Travel believes that getting more money into the hands of local communities requires bold steps and immediate action."
Bloomberg, July 2021
"One-year-old startup Niarra Travel, for instance, offers the same booking services as a travel agent for just a 10% commission. "Our message to travelers is: 25% more of your money is actually going to reach the destination,” says founder Byron Thomas.
Barron's Penta, December 2021
"Sundowner cocktails are a safari rite of passage—a nightly ritual. And the ritual is getting more extravagant."
InsideHook, November 2021
"The crucial benefit of working with a bespoke operator such as Niarra isn’t just access to the best lodges — along with the seamless coordination of bush flights and airport transfers and, these days, COVID tests — but the ask-and-you-shall-receive mentality of its team."
Forbes, September 2021
"Niarra is seeking to change the traditional tour operator business model by offering competitive pricing, while sending more revenue to the people who need it the most."
Luxury Travel Magazine, July 2021
"Start-up premium travel company, Niarra Travel, arranges sustainable travel itineraries that support environmental protection, conservation, local culture and communities. Their destination for 2022 is the Cerrado, Brazil’s vast, tropical savanna ecoregion..."
Elite Traveller, July 2021
We hardly need the stats to know that responsible travel is more critical than ever. But how do you go about ensuring that your vacation is a sustainable one? Niarra Travel, a high-end sustainable travel company born out of a passion to do things differently, offers 10 tips to consider.
