Niarra's coverage

In the press

Authority Magazine, April 2022

"In 2012, Byron Thomas joined a luxury travel company to share what he loved about creating safaris across the continent, soon managing the Africa department and always with a keen interest in sustainable and responsible travel. The events of 2020 gave him the opportunity to create something new with these values at its core alongside a passionate, experienced team — and so, Niarra Travel was born."

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Skift, February 2022

"Convincing travel companies to take less commission is a tall order, especially coming out of the pandemic. But Niarra Travel believes that getting more money into the hands of local communities requires bold steps and immediate action."

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Bloomberg, July 2021

"One-year-old startup Niarra Travel, for instance, offers the same booking services as a travel agent for just a 10% commission. "Our message to travelers is: 25% more of your money is actually going to reach the destination,” says founder Byron Thomas.

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Barron's Penta, December 2021

"Sundowner cocktails are a safari rite of passage—a nightly ritual. And the ritual is getting more extravagant."

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InsideHook, November 2021

"The crucial benefit of working with a bespoke operator such as Niarra isn’t just access to the best lodges — along with the seamless coordination of bush flights and airport transfers and, these days, COVID tests — but the ask-and-you-shall-receive mentality of its team."

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Forbes, September 2021

"Niarra is seeking to change the traditional tour operator business model by offering competitive pricing, while sending more revenue to the people who need it the most."

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Luxury Travel Magazine, July 2021

"Start-up premium travel company, Niarra Travel, arranges sustainable travel itineraries that support environmental protection, conservation, local culture and communities. Their destination for 2022 is the Cerrado, Brazil’s vast, tropical savanna ecoregion..."

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Elite Traveller, July 2021

We hardly need the stats to know that responsible travel is more critical than ever. But how do you go about ensuring that your vacation is a sustainable one? Niarra Travel, a high-end sustainable travel company born out of a passion to do things differently, offers 10 tips to consider.

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