The More Community Foundation (MCF) – the charitable wing of the MORE Family Collection – has supported the local Masuwe Primary School since taking over Stanley & Livingstone Boutique Hotel in 2017. The foundation helps pay teacher salaries and is upgrading facilities with plans to build a secondary school.

Rhinos are an ‘umbrella’ species, shaping the environment in a way that helps to sustain it and all the other animals that call it home. Just as one example, by browsing shrubs and small trees, rhinos keep them pruned and short enough for a great number of other herbivores to access. Beyond this, wildlife and nature conservation lead to ecotourism, which is an important source of income for local communities. At the MORE Family Collection’s Victoria Falls Private Game Reserve, they are committed to both and fortunate enough to have a flourishing black rhino population and tourism attraction.

In 2006, the reserve was awarded custodianship of four black rhino – one of the rarest and most critically-endangered species in the world – and designated a rhino intensive protection zone. With both monitoring and breeding programmes in place, this project has become a resounding success yielding incredible numbers of the endangered black rhino.