As a homegrown Indonesian hospitality group whose vision is to contribute to Indonesia and Indonesians by showcasing the rich and diverse natural and cultural heritage of this remarkable archipelago to the world, Plataran is committed to actualising long-term values that leave positive impacts to local communities and planet Earth. Looking to the future, the hotel chain strives to continue enforcing #HospitalityWithImpact, geared towards enhancing the positive impacts of tourism and preserving the unique qualities of Indonesia with a variety of destination-inspired activities that range in nature from cultural and culinary richness to adventure and sport-tourism.

Since its inception, Plataran Indonesia has built all business activities around three core pillars: Nature, Culture, and Community. In the chain's establishments nationwide, they have set out to preserve nature, celebrate cultural heritage, and give back to the community. In line with this green vision the brand has initiated a Plataran for the Earth program, the hotel's efforts, along with their guests' efforts, to make a difference and take part in fighting climate as well as environmental issues. The programs include endemic tree planting, wastewater treatment, plastic usage minimization, and deep-sea restoration.